Owner Profile and Business Plan

Owner: Michael Scott Brinkley
4315 Mimosa Street
Baton Rouge, La 70808

The owner of this Market is Mr. Michael Scott Brinkley, a Business Management Alumnae of Louisiana State University, strives to create this grocery store and eatery to supplement the needs of the surrounding populace. He feels that there is a great need for this service, and that this venture will prove beneficial to the fabric of Downtown Baton Rouge. The owner’s concerns and needs are primarily focused on the success of both parts of the business, the restaurant and grocery. In order to assure that his investment proves worthwhile, he wants Third Street Grocers to be seen by the customer as a place offering value, and quality service. His grocery store needs to assimilate to the feel of a well developed downtown . Baton Rouge has made strides towards creating a more community oriented downtown space, and Third Street Grocers will be an important part of this transformation. His store must also stand out from other storefronts in the Central Business District. Brinkley wants customers to leave Third Street Grocers impressed and satisfied that they have found a sophisticated shopping spot complete with an in-house eatery. He will insure this enjoyable experience by providing customers with fresh produce, a large range of national brands as well as local products, and employees that are not only professional and kind, yet knowledgeable about their wares. By developing a strong marketing scheme and providing routine ads and announcements Third Street Grocers can become a successful and necessary part of the Downtown infrastructure resulting in a business that proves productive, effective, efficient, and lucrative to its owner, while producing happy and satisfied employees and customers.